When a business adopts Screenweave, HR teams are often given the responsibility of developing an entire video content creation plan. From introduction videos and training sessions to onboarding and how-tos, the variety of content needs can make it difficult to know where to start. By following the guide we have laid out in this blog, you will have all the necessary tools to quickly develop a content plan that fits the unique needs of your business. You got this! Let’s start out with the fundamentals…
Why Video Content is Essential for HR Teams
Engagement: Videos are more engaging and memorable than text-based content.
Retention: Employees are likely to retain information better when delivered through video.
Accessibility: Videos can be accessed anytime, providing flexible viewing for audiences.
You can learn more about the psychology behind all of this by reading our full blog, Why Video Content Works!
Steps to Building Your Video Content Creation Plan
Identify Your Goals
What do you want to achieve with your video content?
Common goals include improving onboarding processes, enhancing training programs, and ensuring compliance.
Understand Your Audience
Know who will be watching these videos. Different teams may have different needs.
It can be helpful to create personas for new hires, existing employees, and managers to act as a reference point for your content creation. This can be a time consuming process but it is a worthwhile investment to make sure your strategy is meeting the exact needs of your organization. Hubspot has created a great tool to help you quickly and easily create personas – Hubspot: Make My Persona.
Audit Existing Content
Review what training materials you currently have.
Determine what can be converted into video format and identify any content gaps. This can lead to a lot of easy wins and can make for good practice when getting started making videos!
Plan Your Content
Introduction Videos: Welcome messages from the CEO, company culture overview.
Onboarding Videos: Company history, policies, and procedures.
Training Videos: Role-specific training, software tutorials, compliance training.
Update Videos: Regular updates on company news, policy changes, or industry trends.
Create a Content Calendar
Plan out when each video will be produced and released.
Ensure a consistent flow of content to keep employees engaged and informed.
Leverage Screenweave Features
Use Screenweave’s capabilities to record, edit, and share videos seamlessly.
Take advantage of features like screen recording, webcam integration, and cloud storage.
Engage Your Team
Involve different departments in content creation to ensure diverse perspectives.
Encourage feedback to continuously improve your video content.
Measure Success
Track engagement metrics such as views, completion rates, and feedback.
Use this data to refine your content strategy over time.
Start Planning!
Creating a comprehensive video content strategy is a crucial step for HR teams who are just starting out. By following the guide we have laid out, you can feel more confident beginning the planning process and subsequently streamline and enhance the overall quality of your content production. By following these steps and leveraging the features of Screenweave, you will be able to deliver engaging and effective video content in no time!
If you have any questions or need help getting started with Screenweave or making your own content plan, feel free to reach out to us on our contact page or at hello@screenweave.com.
