Reimagining Customer Success

Challenges:

  • Reduce time spent on interviews and onboarding.
  • Improve candidate engagement by allowing flexible, asynchronous communication.
  • Streamline the onboarding process, making it easier for new hires to access training resources.

Amber Woller, is the Director of HR for Tightrope Media Systems. Among the many hats she wears, she manages the hiring process across the organization and struggles dedicating enough time for recruiting and onboarding new employees. With a mix of remote and hybrid candidates, coordinating real-time interviews and training sessions was becoming inefficient. Candidates struggled to make time for live meetings, and hiring managers found themselves spending too much time on repetitive onboarding tasks.

Solution:

Our client turned to Screenweave to introduce video into both their hiring and onboarding processes.

  1. Video-Based Hiring Process:
    • The hiring manager recorded a summary video detailing the open position and job expectations. This video was sent to qualified candidates to provide a personalized overview of the role.
    • Candidates were asked to submit their own video responses answering a set of questions, including:
      • "Tell us a little about yourself."
      • "What is your philosophy on Customer Success?"
      • "Think of a time when you helped a customer solve a unique challenge."
    • By allowing candidates to respond asynchronously, Screenweave saved both the hiring manager and the candidates significant time, enabling a more flexible process.
  2. Onboarding with Video:
    • Screenweave was also used to build an instructional training library for new hires. Instead of repeating the same onboarding sessions one-on-one, the team created videos covering essential topics.
    • New hires could refer back to these videos at any time, ensuring consistent training while freeing up HR's time for more personalized interactions.
    • Amber estimated that 25% of their onboarding time was saved by using Screenweave for training.

Results:

The results were clear:

  • Time savings: By replacing repetitive interviews and live onboarding sessions with video content, Tightrope Media Systems significantly reduced time-to-hire and onboarding time.
  • Increased candidate engagement: Candidates who took the time to record and submit videos demonstrated greater interest and dedication to the role, making it easier for the client to identify the best fits for the company.
  • Improved flexibility: Candidates were able to participate in the hiring process without needing to take time off from their current jobs, and new hires could onboard at their own pace by accessing the video library.
  • Consistent training: With an instructional video library in place, new hires received consistent onboarding information, reducing the need for repetitive live sessions and allowing the HR team to focus on higher-value interactions.

This case study highlights how Screenweave can be a game-changer for hiring managers, saving time and improving the candidate and new hire experience. Let us show you how Screenweave can streamline your hiring and onboarding process!