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Bestina Mounenalath, a sales operations leader at Cablecast TV, faced significant challenges in training their sales team to use internal tools, especially their CRM, Salesforce. The repetitive nature of training, along with the time constraints of wearing multiple hats, led to inefficiencies in the training process. Before using Screenweave, the team required about 2 hours of training per week over several weeks, resulting in frustration when team members didn’t follow the prescribed steps.
Mounenalath struggled with how information was conveyed over business messaging platforms, often receiving messages that lacked context or clarity:
“I’m a visual learner. I ask them to send a Screenweave video documenting their problem so I can visually see the steps and identify where they went wrong. I don’t have time to drop everything for a “quick” Slack huddle”.
To address these issues, Cablecast integrated Screenweave into their training process, allowing the creation of video tutorials and step-by-step guides for internal sales tools. The process began with outlining the training content in the content collaboration platform, Confluence, including screenshots to accompany written documentation. Once the content was organized, Sales Team members would record concise videos using Screenweave.
The types of videos created included:
The flexibility of Screenweave allowed the Cablecast Sales Team to create and share videos at their own convenience, freeing up time for other responsibilities. By sharing playlists or specific video links, they could deliver consistent training without needing to repeat explanations.
Using Screenweave resulted in a significant improvement in the efficiency of the training process. Instead of spending 2+ hours in real-time meetings, Mounenalath now holds 1-hour sessions, during which the team members ask questions after having watched the training videos at their own pace. This self-paced learning approach reduced repetitive questions, as team members were required to rewatch videos and review written documentation if they failed to grasp a concept.
Although formal feedback from the team has been minimal, the videos have effectively addressed most training needs. When processes change, members of the sales team update the videos to reflect the new information, keeping the training material current.
By using Screenweave, Cablecast not only saved time but also ensured that the training was accessible to team members with different learning styles. Their advice to others looking to implement video-based training:
“Start with an outline, fill it in with explanations and screenshots, then use it as a foundation for the video portion. This structured approach ensures clarity and consistency in the training process”.
Cablecast demonstrated how Screenweave can be a game-changer for sales operations teams looking to streamline internal tool training. By creating on-demand video content, they eliminated the need for repetitive, real-time training sessions and allowed their team to learn at their own pace—saving time and reducing frustration.
If you are curious about how Screenweave can help streamline sales training in your organization, make sure to reach out to us at hello@screenweave.com or on our contact page!
